Can someone puh-lease tell me what in the world Burger King ad execs were thinking when they created a campaign for the new Texican burger that features a squat Mexican draped in his country's flag next to a tall American?
And wait on it...A TV version of the ad shows the strapping cowboy and the pint-sized Mexican wrestler -- nicknamed "Just a Little Bit" -- living together as roommates. At one point, the American lifts up the Mexican to help him put a trophy on a high shelf.
Granted, this whole campaign will never hit the states or Mexico for that matter. It ran exclusively in Europe. Guess, they thought non of the Nordic folks would object, huh? (Insert razor sharp side-eye)
But all tomfoolery aside... Did it never occur to any of the gringos that green lit this blatantly racist idea that Mexicans (shoot, all native Spanish people) might be a teeny, weeny upset? No? Not even a little pause for concern? Yeah, didn't think so.
You can take the mule to the water but you can't make the ass drink.